You don’t need world-class writing skills to produce a quality blog post that will benefit your veterinary business. Instead, take these tips below, write blog posts, and make your content work for your veterinary practice.
Step One: Find a Web Host with the Most for Your Blog Posts
Your veterinary website may have space set aside already for writing a blog. If it doesn’t, or if you don’t yet have an online presence, you’ll need a place to host your veterinary blog posts. WordPress websites are popular options, especially if you have an appealing website theme. Become familiar with the WordPress dashboard and features by watching tutorials online. It would help if you also looked for an affordable domain name that fits your veterinary practice and your veterinary blog posts.
WordPress started as a blog platform and features a variety of free themes that could interest your current clients and attract potential clients. Look for a blog theme that fits your veterinary blog concept and aesthetic the best, then get ready to write your first blog post.
Step Two: Brainstorm Blog Post Ideas
Now that you’ve got the content management system and blog domain in place, you need to start filling it with valuable content that is relevant for pet owners and veterinary clients. Are you one of those people who can talk all day long to other veterinary practice owners, but your fingers get stage fright in front of a blank screen?
Just remember this: You didn’t create your growing veterinary clinic, in one sitting, so think of writing blog content in the same way. Don’t try to accomplish everything at once—start with a nugget of an idea that pertains to veterinary practices, and ponder it. For example, consider sharing information about what plants are toxic to pets or how to manage a pet’s oral health.
Add a few thoughts to your blog post topics to develop an outline. Then just start jotting ideas down into your outline. You can get more and more specific each time you sit down to write. You don’t need to write from start to finish–just develop each blog post topic here and there. Then you can piece it all together and structure your relevant content later.
Blog Post Prompts to Start Your Own Blog
Ideas for great blog posts are everywhere once you start looking for them. Here are some prompts for new veterinary bloggers that may help you come up with blog post topics:
What surprised you when starting your veterinary clinic? What surprising things did you learn along the way? What interested you about the pet care industry and helping pet owners? A funny story or a helpful anecdote. All these things contribute to good veterinary blog posts on the subject matter.
What are some common questions you get from pet owners? These likely represent the questions from your target audience. Create a new blog post about questions like, what is the best pet food for specific pets, or how can pet parents find the best boarding facilities to fit their pets’ needs. There are so many pet-related content ideas that simply answer questions for potential clients, based on search engine searches by people with the same questions. Make sure your veterinary clinic and its site become the resource with the answers.
What current news is relevant to your industry? Begin your blog by focusing on veterinary industry trends. When you publish content about current news, you establish yourself as an authority in the pet business and a thought-leader in your industry, creating more value in your content.
What makes you stand out from your competitors? Prospective clients want the very best care for their pets, and there are tons of vet clinics for them to consider. What need are you meeting that they’re not? You’ve likely already considered this, or you wouldn’t have started the business, to begin with. Address local concerns for prospective clients in your community to ensure that your clinic becomes the go-to for new clients. Your veterinary business is meeting a need that you recognized among pet owners. Use your veterinary blog articles to explain that.
You can also use these questions for headlines. Think about: What makes a great headline? Avoid vague headlines and go for specific questions, teasers, or story titles.
Step Three: Create the Content
Remember — you’re not competing with every blog post creator in the universe for the ultimate readership trophy! Other bloggers have expertise in their niches; you just need to display yours in your corner of the world, as part of your veterinary marketing process.
If you feel unsure of yourself trying to write something formal, then don’t. Instead, write in your own voice, as if you’re writing a letter to a friend. Then, after writing your draft, you can go back, move things around, add a sentence here and there, and (of course) proofread it before publishing. In other words — just start to write posts and see what comes out!
Start with an Outline
It might take you hours or days to tie up the loose ends on your blog and pair it with killer headlines and subheadings and maybe even an editor’s note. But a reader is going to digest it all at once, at least initially.
Keep yourself on track by creating an outline before you begin so that your writing doesn’t meander all over the place. This helps the reader follow your thought process by creating a cohesive, logical flow that is easy to understand—a trademark of successful veterinary blog posts!
An outline also helps you as you begin blogging. Sitting down for a writing session may intimidate you—breaking the post into smaller bits or chunks will make your ultimate goal of posting a beautiful blog easier to achieve.
Writing an outline before you create your post ensures that the time you spend on your blog will result in a consumable and interesting post that’s worth reading and linking to.
Elements of an Engaging Blog
A great post is easy to digest, authentic, and shareable. Readers who get to your website through your guest posting efforts may scroll quickly down the page to see if the content is relevant to them. Blog posts that are visually appealing, including photos and/or videos, tend to gain more attention than those that don’t. Successful blogs use bullet points, bolded terms, and an intriguing post title to build loyal readers.
Final Tips for a Great Post
When you get to a point where you’re feeling pretty good about your post, let it rest for a while. Then, when you come back to it, read it aloud to get a sense of the tone. (That also helps you hear any mistakes you might have made, like words you left out.) You can also use online resources that evaluate grammar and tone, like Grammarly, to gain insights.
Step Four: Optimize For Search Engines
You already know the benefits of a blog. That’s why you’re here! Posting a blog on your website leads to increased web traffic through higher on-page SEO. It also establishes you as a thought-leader in your industry and creates great content for social sharing.
But starting a veterinary blog for your business won’t get you more traffic automatically. Instead, make sure your content reaches its full potential by incorporating keyword research into your blog.
Blog posts provide answers to your target audience’s questions, but you need to optimize your content so they can find it. SEO is like a bridge that leads knowledge-seekers to the answers they need. Web crawlers scour pages around the clock to index web content for search results.
Search engines are so intuitive that they can answer the question you’re trying to ask even when you’re unsure how to ask it. They do this by incorporating your search motivation, or “search intent.”
As a small business owner, you want to learn to harness this intuitive power of SEO.
How do you know if your blog is paying off? First, link a Google Analytics account to your website to measure web traffic. This is an easy plugin to incorporate into your WordPress blog or other blogging platforms. Pay attention to your metrics as you start posting. Are you getting more traffic to your blog post pages? Be sure to also have a call-to-action on each of your blog posts. Whether it’s in the text or as a button, make it clear to your reader how they can get in touch.
Now You’re Ready to Start Writing Blog Posts
Start a veterinary blog today with this step-by-step guide by your side. Then, monitor your results—and watch your web traffic soar. If you need help with your SEO or content marketing, get in touch with us. Our team has over a decade of digital marketing experience with a rich background in writing content specifically for veterinary practices!