Digital Marketing Ideas to Reach Your Ideal Veterinary Customers

  • 8 min read
White cute Labrador looking forward

Businesses and consumers spend more time than ever online. As user behaviors continue to evolve, it is vital to monitor your potential new clients’ behaviors and preferences continually as a veterinary professional. Your veterinary marketing ideas may be struggling to keep up with the ever-changing platforms and channels of the digital marketing world without the help of a marketing expert who specializes in veterinary marketing services. It can be daunting to grow veterinary practices.

Here are some tips to develop a vet marketing plan, sift through the plethora of web-based marketing solutions and create streamlined and effective veterinary marketing ideas for your practice.

Marketing Strategy vs. Digital Marketing Strategy

In today’s high-tech world, the terms marketing strategy and digital marketing strategy may seem interchangeable. Let’s examine the differences between the two initiatives. A digital marketing strategy utilizes select online marketing channels to attain specific digital goals.

On the other hand, a veterinary marketing campaign and strategy refers to the specific actions you take as a part of your digital strategy to achieve a particular outcome.

Having a strategy for your marketing approach for your clinic and veterinary services is the overall game plan that helps businesses to achieve their business goals through specific marketing or revenue-based

Understanding Your Audience Is Key

In order to create a smart strategy for marketing in the digital realm, you need in-depth knowledge of your customer. Who are you marketing to? In your case, you’re working to appeal to pet owners who care about the health of their pets, want the best for their furry friends, and want to become regular clients of the best veterinary professionals available. You want to generate interest and attract customers to your veterinary practice. The best approach to veterinary marketing strategies arises from well-researched buyer personas that represent your ideal customers.

To properly develop your veterinary marketing ideas, you can create buyer personas by researching and analyzing your company’s target audience.

Perform a Content Audit and Plan Your Owned Media Campaigns

Owned media is the concept at the core of marketing in a digital space. The more owned media channels your veterinary practice has the larger your digital footprint. Any content that your company owns and controls is owned media, including:

●     blog posts

●     podcasts

●     ebooks

●     service descriptions

●     social media accounts and posts

One veterinary marketing idea is to evaluate your existing content regularly to spread awareness to potential clients and add fresh, up-to-date content to keep existing clients engaged.

Effective content creation as part of your veterinary marketing strategy ensures a robust online presence for your practice. Even better, search-engine-optimized (SEO) content boosts your search and organic traffic.

Mobile-Friendly Content

Consumer usage of mobile devices is at an all-time high and continues to grow among pet owners. Incorporating a mobile app or even a mobile-friendly interface into your veterinary marketing strategy should be a significant consideration in a smart veterinary marketing plan. 

Digital Marketing 

As a veterinary business owner, you’ll want to focus on marketing strategies that provide the best value for your vet’s office and the most relevance for your industry when it comes to pet owners, new clients, and existing clients.

Start by creating a digital marketing budget that will fit your veterinary marketing ideas. You will need to research digital pricing to get a sense of what the type of veterinary marketing a clinic of your size will require. Research digital marketing pricing to build a realistic budget for your veterinary marketing strategies. On average, most companies in the pet industry spend between $1,300 and $9,000 per month for online veterinary marketing.

Once you launch your veterinarian marketing ideas, take advantage of Google’s free resources such as Google Analytics, Google reviews, Google maps, and Google Business Profile to track and measure the results.

Search engine optimization is perhaps the most important digital marketing enterprise in use. SEO aims to direct the target audience for your website through search engines, generating more leads and a higher conversion rate through search engine results and online reviews. You can achieve search engine optimization by using specific phrases and keywords that relate to your services.

An effective search engine optimization strategy brings more traffic to your website from pet owners and potential clients. These are the pet owners who are actively looking for your services.

If you have a local practice that operates a physical storefront (versus a mobile vet practice), you likely want to attract and engage customers who will come to your physical location through search engines and maybe even Google maps. You can also use business directory listings, information about your practice, and all the relevant contact information available about your clinic as a marketing tool.

Usually, they have full information about a business, including phone numbers, websites, locations, and customer reviews. Use it for your marketing! Appearing on the sites that your target audience may visit will increase your chances of attracting relevant audiences. Local SEO is a digital marketing tactic that can aid in attracting more foot traffic from local searches.

Other Marketing Methods

Content marketing involves engaging and connecting with users by creating content that is relevant and informative. Some of the marketing ideas include:

●     video content

●     infographics

●     blog posts

●     and more

Guest posts, also known as guest blogging, is a content marketing approach that refers to you contributing a blog post to another person’s site to increase your exposure, authority, and customer retention, as well as to add links to your own website. This type of content should not be sales-related but instead should provide value to users as an informative free resource.

Well-executed, relevant content marketing and marketing plans are some of the most effective online marketing strategies to increase sales, traffic, and conversion rates. An effective veterinarian marketing approach should optimize your content for high rankings with search engines to increase prominence in Google search results.

Email marketing focuses on retaining existing customers as well as gaining new customers by building brand awareness and increasing sales. Email marketing is similar to content marketing in that the focus is on providing valuable information to subscribers. Email marketing generates about 50% more sales than other digital marketing tactics. You can use this form of marketing to promote need-to-know information and important tips for pet owners. It’s also a great way to re-engage pet owners for routine services like dental cleanings and vaccinations.

Social media marketing is probably the most popular of veterinary marketing strategies to help spotlight your veterinary practice and staff members. Social media marketing campaigns can utilize multiple platforms based on the preferences of pet owners.

Using your social media accounts for marketing is a low-risk way to employ online advertising platforms. Facebook Ads is a paid advertising service that creates ad campaigns with targeted goals and objectives for potential and current clients. You write your copy in the voice of the business to help reach its intended audience, the local pet owner, on social media. The most popular social media platforms are Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

Social Media Stories” started on Facebook and have become so popular that they have extended to Instagram. Facebook Stories are photos, like animal photos or videos that appear independent of your regular feed and disappear after 24 hours. You can create videos that are up to date to interest your audience. You can use stories to discuss the best dog walkers in your area, introduce your audience to your staff members, promote the latest treatments, and create social media contests to boost attention on a social media site. The ephemeral social media format drives pet owners to engage with the story before it disappears from their feed.

You can utilize video marketing across any digital and social media channel as one of your veterinary marketing strategies. Its purpose is to market and promote your business or product and increase viewer engagement.

Influencer marketing is a relatively new type of word-of-mouth marketing by individuals who have a large social media following, like Dr. Andy Roark. Influencers have established a strong trust from their following and gained a reputation as experts within their niche.

Although some social media influencers are A-list celebrities, most of them are YouTube or Instagram personalities who can amplify your veterinary practice as current clients, its message, or product with positive reviews and support through their social media platforms.

Let Us Bring Your Veterinary Marketing Ideas to Life

By following these veterinarian marketing tips and promoting your practice online, you’ll be able to generate interest in potential clients and help them understand why your practice is best for their furry family members.

Give us a call or contact us via email with questions about veterinary marketing ideas. We look forward to being your veterinary marketing team, and we look forward to hearing from you!