4 Quick Tips to Create a Month’s Worth of Veterinary Instagram Posts in a Day

  • 8 min read
female veterinarian medical doctor with cat

90% of Instagram users follow a business, the majority of which use it to learn more about a product or service. Per a recent survey, 78% of respondents see brands and companies on Instagram as popular, making it an ideal piece of the “discovery” portion of your sales funnel.

Like many business owners, you may be thinking “I want to leverage Instagram and other various platforms more for my veterinary clinic, but coming up with content for my target audience is too much work.”

The social media marketing world may seem incredibly overwhelming, and figuring out what to post may seem like a daunting task for a social media novice, but like most social media marketing channels, with the right planning, batch-creating Instagram content to appeal to your audience can fit naturally into your business schedule.

Being able to batch your Instagram post creation can save veterinary professionals like you a lot of precious time too. Here are our top tips on how to create a month’s worth of Instagram posts in one day:

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1. Research your post content

What type of social media information (content) do you want to post for your target audience through your Instagram account? What are the right hashtags to use in your posts to create follower growth?

When you are researching post ideas for Instagram content as part of your social media marketing strategy, consider how it supports your audience and potential customers, pet owners. What would keep your followers engaged in what you post?

Typically, successful Instagram and social media channel users, those with a lot of organic reach, spend an incredible amount of time finding ways to post content that build their Instagram presence, develop more engagement and build relationships with their audience on the social media platform. But, as a busy veterinary practice owner, you don’t have that time to focus solely on your social media strategy. You have pets to care for!

Instead, spend a little time researching what type of content creation strategies you should employ as you post on Instagram that will help tell the story of your practice.

Is there content you can leverage on social media from a blog post? Are there any helpful links you can share on people’s feeds that will demonstrate the relevance of your practice? What about common questions, new trends, and shared interests your audience seems to be focused on?

You don’t want your Instagram to just be a promotion about your practice every single day. Instead, create content that is a mix of relevant and helpful tips and fun facts that are supplemented by pieces of your brand personality.

Writing good Instagram captions for your social media posts isn’t hard to do. We suggest crafting one to three sentences that describe the post. A good Instagram caption captures your practice’s voice on social media platforms, and it tells a story with context about why you are sharing this particular post through your social media accounts.

Finding social media hashtags for your Instagram posts requires a little research. As you build your social media marketing presence, look at what other veterinary practices are using. It is also good to read the comments on posts you like, see which hashtags get used as that can be an indication of hashtags worth trying out.

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2. Create a social media content calendar

An essential part of your social media marketing approach is planning your Instagram content in advance. When you schedule content to post, you are able to be strategic and develop a consistent plan for how you post your high-quality content. The best advice for a simple method worth exploring is to create a spreadsheet as your social media calendar.

List your dates across the top row and your content categories down the left side, then fill in what you’re posting on social media throughout the month. For example, your veterinary clinic may want to post about weekly specials, live videos in the office, personal stories about your clinic’s pet care, and more.

You may also want to publish content about any special events and upcoming promotions to your calendar as well. Instagram marketing is a great way to increase sales for many small business owners, so don’t overlook opportunities to create a post or two that promote your clinic into your content schedule.

As you work on creating content, your calendar will help guide you on what your schedule will look like (a daily post vs posting three times a week), what types of posts you need for social media marketing, and where you need new content versus being able to reuse prior posts.

3. Create your images

While you journey through social media marketing for your practice, planning all of your social media images in advance will help alleviate the scramble to shoot photos the day you plan to post. You can do a few things to stay ahead of the game:

Use templates

If you have a consistent visual brand for your social media posts, make your own Instagram image templates. Use Canva or Adobe Spark, both free tools, to help you create a fast and easy way to create your images from one design. Templates help your images stay consistent and save time so you’re not creating every post image from scratch.

Keep your social media images simple and avoid using a lot of text over a photo in your posts. Unlike Facebook or Twitter, an Instagram post tends to be very graphic-heavy, and using a lot of text over an image can water down the post and its message.

Consider your post type

Instagram content posts like photos, Instagram Stories, and reels all display differently within your Instagram feed. You’ll want to make sure you consider the dimensions of your image or video in your post and how it will display in your feed.

Reels are great posts for videos. Videos most users post on Instagram have great engagement and are great for showing off behind-the-scenes content.

Photos are more traditional to post on Instagram, but can also be used to show off special events or offer sneak peeks of what’s new at your practice. You can include multiple photos in a single post. This is particularly good for before and after photos.

Instagram stories are perfect to post short videos that last 24 hours on your feed. Instagram stories allow you to post current promotions and give your audience an inside look at what your business is all about.

Create content that conveys the messages that are important for your veterinary practice, create brand recognition within your audience, and make your practice more relevant in the social media marketing world.

4. Save time with social media automation tools

Instagram’s API has made it easier than ever for businesses to connect the various social media platforms like Instagram and automate their posts across channels.

There’s no reason to log in to Instagram each day to post. Social media management tools and scheduling software, such as Sendible to set up all your social media posts in one day. By using scheduling software to post for you, you are able to stay focused on your day-to-day operations, posting more posts on social media with ease, and not worrying about getting your Instagram posts published.

Many of these programs will also provide you with robust social media analytics on the performance of each post, letting you know which posts resonate the most with your audience. Couple this with your site data and you’ll have a clear view of how Instagram is helping build your business online.

Need support?

The social media marketing world can be such an incredibly powerful tool as part of your content marketing strategy.

Utilizing your Instagram account and other social media pages to draw business in and connect with your audience can truly help you grow your clientele and establish your practice. We offer full social media marketing support, including social media strategy planning, social media management, and social media advertising. Contact us to discuss how we can best help your business with its social media approach.